ECOSYSTEM DESIGN
MUSIXMATCH KIDS!
CREATIVE DIRECTOR
DAVIDE SORANZIO
COLLABORATION BRAND
MUSIXMATCH
THESIS SUPERVISOR
NICHE CHATHONG
SILVIO CIONI
INSTRUMENT DESIGNER
DAVIDE SORANZIO
ENRICO VERCELLINO
ILLUSTRATOR
ESTER GALLETTO
DAVIDE SORANZIO
YEAR
2022
INTRO
DESIGN CHALLENGE
Kids! is my thesis project in collaboration with Musixmatch. Let’s start with the pleasantries.
Kids! is an ecosystem that includes an app and three cardboard musical instruments.
What is a project without a challenge? Kids! want to redesign music education for children aged 6 to 11.
TIPOGRAPHY
[rev_slider alias=”slider-1″ slidertitle=”Musixmatch Kids! Palette”][/rev_slider]
IDENTITY
BRAND STRATEGY
But let’s take a step back, and meet Kids! in its identity.
Graphic elements, starting with the logo, are consistent with the leading Musixmatch brand. Once they grow up, children will remember us.
How to build a generation alpha-proof engaging identity? Mascots are the key! I designed five genderless characters that could be their own heroes.
IDENTITY
BRAND STRATEGY
ECOSYSTEM
APPLICATION
Application is a vital part of the ecosystem. It is divided into four main sections: home, stories, play and profile. The Stories section has adventures from everything we love: music, cinema and video games. Children can immerse themselves in interactive stories and discover nonnative worlds and sounds.
In the Play section, the child can have the experience of playing alone or with his friends. This mode fills the gap between digital and physical cardboard tools.
ECOSYSTEM
CARDBOARDS
Kids! is ready-to-play. Cardboards are easy to build; they don’t obviously need scissors. One responsive cover for every instrument. Bringing the smartphone closer to the cardboard, the NFC patch will make the two talk and communicate which tool we have chosen.
[rev_slider alias=”musixmatch-kids-instruments” slidertitle=”Musixmatch Kids! Instruments”][/rev_slider]
See more
BRAND IDENTITY
FOODINAR
COMMUNICATION
MYSTIC MOTEL
COMMUNICATION